Currently we have seven tableware collections at Nespresso What is so special about the Pixie Collection is that if you cut a cup in two, you will see that we have double wall technology. The Pure Collection is a typical Nespresso product The square and the circle are everywhere at Nespresso. The circle is a symbol of the capsule whereas the square stands for our monogram. The designers have approached it by saying “Ok, we’re going to play with that and twist this monogram into a cup.” So I would say that definitely the cup shape needs to be expertly crafted. The material is very important also. And last but not least is the finish which symbolises our quest for perfection which is so typical of Nespresso.